Project Yellow Light/Hunter Garner Scholarship is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage your peers to develop and embrace safe driving habits.
Eligibility
To enter any contest, you must be a high school junior or senior between the ages of 14 and 20, or a full-time undergraduate college student between the ages of 15 and 25. If you are under 18, your parent or legal guardian must sign an eligibility form.
Application process
Applicants need to create a video ad, a radio spot, or a design for a billboard ad to encourage safe driving.
Topic/brief: Stop distracted driving, specifically phone use while driving. In a world where we regularly stay connected through technology, drivers don’t always realize when they shift into distracted driving. We need to remind them that distracted driving is dangerous. A lot of distracted driving prevention creative uses scare tactics or preachy messaging that addresses the consequences of messaging while driving (crashes or death), but they want you to address what motivates people to think they can safely use their phones while driving. Note that you should not include logos or branding – or mention logos or branding – in your video, billboard design, or radio spot.
Application deadline
- For video competition: for both the high school and college categories, the winner will receive a scholarship in the amount of $8,000. Videos are due April 1.
- For billboard competition: for both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Billboard designs are due March 1.
- For radio competition: for both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Recordings are due April 1.
In addition to a scholarship, the winning video may be turned into an Ad Council PSA and distributed nationally to approximately 1,800 TV stations. The winning design may be turned into a billboard and displayed on Clear Channel Outdoor digital billboards across the U.S. The winning radio spot may be shared on iHeartRadio’s national network and radio stations across the U.S.
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